Top 5 Fashion Games Performance in the US for Q4 2020

The final quarter of 2020 saw interesting trends in the fashion gaming category in the United States. Data from Sensor Tower provides a look into the performance of the top five fashion gaming apps by downloads, revenue, and weekly active users on the unified platform.

Project Makeover, a relative newcomer from Magic Tavern, Inc., showed a strong performance with downloads peaking at over 1.5M in the last week of December. Revenue for the app saw a steady increase throughout the quarter, starting with around $580K in mid-November and reaching nearly $3.9M in the final week of December. Weekly active users followed a similar upward trajectory, starting at approximately 549K and growing to over 1.7M.

Covet Fashion: Dress Up Game from Crowdstar LLC maintained a consistent revenue stream, with the highest peak at over $660K in early November, and ending the quarter with around $389K. Downloads saw a decline from 28K to roughly 13K, while weekly active users saw a slight increase in the last week of December to over 366K.

For Super Stylist Fashion Makeover by CRAZY STYLE LTD, revenue saw a significant jump in the last week of December, reaching over $111K. Downloads showed a strong finish with over 127K, and weekly active users climbed to over 640K, indicating a healthy end to the quarter.

Diamond Diaries Saga from King saw modest revenue figures, hovering around $35K to $45K throughout the quarter. Downloads varied, with a peak at over 3K in mid-October and ending the quarter with 1.2K. Active users remained relatively stable, ending at around 9.6K.

Lastly, MovieStarPlanet by MovieStarPlanet observed a revenue spike in late December, reaching over $55K. Downloads saw a gradual increase, ending the quarter with over 9K. Weekly active users showed a consistent pattern, with a slight increase to over 23K.

For further insights into the performance of fashion gaming apps and other market data, Sensor Tower's platform offers detailed analytics and trends.